2010 Wrap up
2010 was Liptember’s very first campaign, helping raise over $55,000 to support national programs at the Women’s Centre for Mental Health.
In 2010 Liptember was able to achieve the following:
- Over $55,000 raised
- Money raised will be used to support programs run by the beneficiary Royal Women’s Hospital.
- In 2010 funds were allocated to the Women’s Centre for Mental Health, the first gender specific mental health clinic in Australia.
- 8 times more successful than Movember in first year.
- Official Liptember Lip Shimmer produced by Burt’s Bees Australia with 100% natural products.
- Official Liptember Lip Shimmer sold in Priceline stores nation wide.
- Official Liptember iPhone App.
- 3,500 fans on Facebook
-94% female
-75% aged between 18 and 34
- Liptember Ambassadors
-Kelly Landry (Channel 9 Presenter)
-Lydia Lassila (Olympic Gold medallist)
-Molly Meldrum (Australian music icon)
-Alyse Co’Cliff (International model)
- National media coverage.
- 30+ participants in ‘Amazing Liptember Twitter Race’.
- Major strategic partnerships formed.
- Over 150 people attended inaugural campaign launch.
- Engaging ‘Leave Your Lips’ competition.